For the release of new Lex features like Group Chats, Profiles, Profile Photos, and Lexmojis, I helped drive the excitement and buzz through a fresh, fun social media strategy that got the community hyped. I worked on creative campaigns that showcased how these new tools would bring users closer together—whether it was creating spaces for deeper conversations through Group Chats or letting people express themselves more fully with Lexmojis and profile photos. The goal was to make these updates feel personal, relevant, and aligned with Lex’s mission of being a safe, inclusive place for queer folks to connect. By tapping into the energy of the community and creating shareable, engaging content, I helped turn the feature rollouts into a celebration of what it means to be authentically yourself online.