As the Social Media and Marketing Specialist for the Lex rebrand, I helped turn an iconic app into something that felt fresh, inclusive, and totally in sync with its community. I worked on crafting a social strategy that connected with Lex’s core audience while bringing in new users through authentic, relatable content. From creating viral posts to managing influencer partnerships, I made sure every move was in line with Lex’s mission to support and uplift the queer community. The rebrand wasn’t just about changing the look—it was about deepening the connection between the app and its users, and I’m proud to have played a part in making Lex a bigger, bolder, and more vibrant space for everyone.