Zumba is the original dance fitness brand, turning workouts into a party in over 180 countries for 25 years running.
I joined Posture Media's team for Zumba's 25th anniversary activation in Times Square on April 29, working alongside a slate of instructors, influencers, and a livestream crew to mark 25 years of the brand. He ideated and ran the IG Livestream program, taking the hour-long broadcast to about 10,000 viewers, and led selection and casting for the five influencers who joined the activation.
A second project is underway: a fall social campaign built around a one-day shoot in New York, plus a UGC-style digital ads campaign. I am handling casting for both with those assets still in production.
10Klivestream viewers
1M+video views
33K+IG likes