Riverline — Toulaverse

toulaverse

Riverline is a work boot brand built on 31 years of research across Latin American job sites, warehouses, and industrial facilities, now launching in the US with safety and utility boots engineered around the person wearing them

Through Posture Media, I directed Riverline's US launch shoot, a full day of video and photo production in New York that served as the first execution of the brand's new social strategy. In pre-production I wrote a detailed shot list built around six real workers, each featured in one of the six launch boot styles, scouted an outdoor industrial location that fit the premium lifestyle direction, and managed props and budget. On shoot day I ran both the video and photo sets with a large crew, capturing toward deliverables of 12 to 18 graded vertical sequences and 30 to 45 retouched stills.

Performance metrics coming soon

Coming soon