Girls Girls Girls is Shoshana von Blanckensee's debut novel, a queer Jewish coming-of-age story set in 1990s San Francisco.
I ran the social media marketing campaign for Girls Girls Girls around its June 17, 2025 release. I researched the book's audience and the queer history it draws from, then built the social strategy around it, positioning the novel for younger queer readers looking for a connection to the 90s scene that came before them.
The strategy centered on short-form video posted as collaborations with the author. Two reels went viral: a launch-day post tying the novel to Chloe Sherman's photographs of 90s queer San Francisco, and a follow-up about learning queer history from the people who lived it.
55K+REEL VIEWS
2.5K+LIKES
319SHARES
The reels
18K views · 535 likes · 55 shares
June 17, 2025 (launch day)
June 17, 2025 (launch day)
37.6K views · 2,060 likes · 264 shares
June 20, 2025
June 20, 2025