For Them is dedicated to serving the queer community with products, media and experiences that honor and celebrate individual identities.

As the Culture and Membership Lead at For Them, I managed For Them’s rapidly growing social media accounts as well as was at the heart of some major product drops:  Binder MAX, The For Them Membership, and gender-expansive underwear, all products that spoke to our community's needs. I also crafted campaigns that not only highlighted the products but also the values behind them. With the launch of The For Them Membership, I focused on deepening engagement, building a space where members felt truly seen, supported, and celebrated. I was also part of the core team that managed the aquisition of Autostraddle. I also managed events, parties, and IRL activations that brought our community together. Everything we did was about building trust and creating a brand experience that felt inclusive, affirming, and aligned with the community’s needs.



OOH: “DRAG IS DIVINE” BILLBOARD CAMPAIGN


Drag Is Divine was an out-of-home billboard campaign I led at For Them, taking a stand for drag and queer joy in public space right as anti-drag legislation was spreading across the country.